For this project, I established the initial timeline of the campaign, the overall message, and the products that matched the campaign. I also was in charge of creating posts for our social media, this included posts that were more ad-based and posts that were informational/educational.

The overall aesthetic of the campaign was to focus on imagery and graphics that used a color that illustrated the mood of lent, which is one of both hardship and also a chance to grow in faith. Our team wanted to approach the campaign from a different per classic imagery that is seen for this time of the year and show a new perspective. A perspective that embraced the “heaviness” of Lent and reframed it into something that is good.

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